Winning a high price sale has more to it than just the condition. What do you need to know about the inevitable friction between what a buyer expects and what you may be providing?

These are the surfaces that are most visible to a buyer. What do you need to know about these money making surfaces and how to take advantage of the impact they have on buyers.

Market conditions tell us how the sale will go. In a totally hot seller’s market, or a totally cold buyer’s market, the rules of selling break down. Conditions change. When should you pivot away from fixing up a home?

We add a few more items to consider about the front of the house. Then we count down the top 10 of “It’s What’s up Front That Counts.”

The importance of the path to the front door.

Additional front of the house choices, what is and is not a fixer-upper, and important guidelines for the front yard.

Picking the right colors for today’s market.

Top 10 things to do to bolster first impressions, setting the “First Impression” meter high so you get the best ratings from potential buyers.

The best color and other important front door choices.

Introduction to Scott Williams and Jonathan Robinson and what we cover.