Words Matter – Montecito Connection

1. Your Home is an Investment

A Common Industry Claim

I invested in a 401k, and I bought my home. Can buying a home be considered an investment for my future? Yes, to some extent. However, my house differs from my 401k. I will not need to fund another 401k with the proceeds from my current one so I will have a place to sleep. That’s the difference between investing and buying a house.

Real Estate investors exist, but I’m talking about regular people who are buying a house to live in. Even if some-one sells their home after it doubles in price, they are still buyers in a market where prices have also doubled. This does not qualify as investing; rather, they are simply stabilizing their housing expenses.

2. Buying a House Is Fulfilling a “Dream”

A misleading idea I detest.

While many may hold a different opinion, I steadfastly stand by my aversion to using the term “dream” in this context. Referring to it as a dream undermines the immense amount of hard work involved in purchasing a home. Dreams are fluff, whereas buying a home demands perseverance, diligent effort, and unwavering commitment.

3. The Misconception of “It’s Like Free Money”

Referring to Recent Low Interest Rates

Even though I bought my home in 2020 at an extraordinarily low interest rate, most of my monthly mortgage payments are still allocated towards interest. It is borrowed and must be paid back. That is not free money.

Montecito Market Report

(April – May 2023)

4. Ever Encountered Ads or MLS Remarks like This:

“Here is a truly remarkable opportunity, presenting unparalleled luxury and comfort in one of the most desirable locations in Montecito. Experience the convenience and proximity to all the best that Montecito has to offer. Don’t miss out on this extraordinary chance to own your own piece of paradise.”

Does this advertisement depict a Luxury Montecito Estate or a rundown house desperately in need of repairs and remodeling?

Words Matter

Certain terms and advertisements employed within this industry blur the line between reality and fantasy, and create a perception of the Real Estate industry that erodes trust. I am wholeheartedly dedicated to delivering information and expertise that you can use, while providing the best possible service to earn your trust. I will expertly guide you through the process of selling or buying a home. I know you will appreciate the difference, and I kindly request that you consider choosing me as your trusted partner. Please don’t hesitate to call.

Scott Williams sold our house in Santa Barbara, and he did a fantastic job. Since we do not live in Santa Barbara, Scott handled all upgrade work on the house. He also arranged for beautiful professional staging for the house, professional photography, and a well- designed brochure. Scott sold our home quickly, and the property closed exactly on time, and for full price. We highly recommend Scott Williams. Thank you, Scott!

Donald Brunelli and Manny Rodriguez