Gavin Palmer, owner of VirTour Media, the leading real estate media provider in Santa Barbara County. Gavin shares insights into his work, providing high-quality marketing materials including professional photography, videos, virtual tours, and more. Scott, who has worked with Gavin extensively, discusses how VirTour Media has expanded his real estate marketing capabilities. The conversation delves into common mistakes homeowners make when marketing their properties and the importance of professional media in the competitive real estate market. We explore emerging trends in real estate technology, highlighting the dedication and innovation behind VirTour Media’s success.